Cook the beef: In a skillet over medium‑high heat, brown the ground beef until no pink remains (5–7 min). Drain excess fat.
Add aromatics: Add onion; cook until translucent (2–3 min). Stir in garlic; cook 30 sec until fragrant.
Spice it up: Mix in tomato paste, cumin, chili powder, smoked paprika, oregano, salt, and pepper. Cook 1 min.
Moisten & finish: Pour in broth; simmer until thickened (2–3 min). Stir in cilantro if using. Remove from heat and let cool slightly.
Warm tortillas: Wrap tortillas in a damp paper towel and microwave 30 sec, or heat briefly in a dry skillet so they won’t crack.
Assemble taquitos: Spoon 2 Tbsp beef mixture onto each tortilla. Add cheese/jalapeños if desired. Roll tightly, seam‑side down, onto a sheet pan.
Cook your way:
Deep‑fry (Stovetop): Heat 2 in oil to 350 °F (175 °C). Fry taquitos, seam‑side down, 2–3 min per side until golden. Drain on a rack.
Air‑fry: Preheat to 400 °F (200 °C). Lightly spray taquitos with oil; air‑fry 8–10 min, flipping halfway.
Oven‑bake: Preheat to 425 °F (220 °C). Place taquitos on a rack over a baking sheet, brush with oil, and bake 15–18 min, turning once.